A while back, I met Kavita, a 19 year old from Lucknow, pursuing her graduation from a top college in the metropolis of Delhi. Dressed in a branded sleeveless top and close-cropped jeans, she looked every inch a Delhi-ite. As a market researcher, I was meeting her to understand her as the youth of India. Over the next hour or so, she had a lot to share about herself. Some of her comments stood out:
“I study in St. Stephens College. I arrived in Delhi two years ago, after my graduation, much to my parent’s apprehensions. They said that I would not be able to survive in Delhi, I told them I would show it to them that I could survive. And I have done that! I speak my mind all the time and frankly I am quite a bitch, I don’t care.
Friends, masti, trying new things is what we are all about at this stage. Today, there are many possibilities, unlike our parents who did not have many options. In fact, my mother was not even allowed to pursue a job when she had just got married. But we (as youth) dream big…it is in the mentality of most of us that we can and will do anything that we like.
We want more and more and we move on fast. My parents used to say how they had to save carefully to buy something new, even new clothes. I have changed 3 mobile phones in the last 2 years. We have to be in with the times.
It is always about the outcome. Today, it’s about Jugaad. I may bunk many classes but as long as I top my class or become class rep, who cares! I can enjoy my moment now and still be out there winning in the future.”
“What about your parents?” I ask in between.
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